Introduction to Retail Marketing

 

All necessary reference material required to prepare for this course such as recommended reference books and other study material will be available in your student's area. To complete the program you will be required to pass an online exam for all following topics covered in this course.

          Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction.
    Consumer behavior.
  In Section 2 of this course you will cover these topics:
    Planning and budgeting.
    Dramatizing the fashion merchandise: using art elements and principles.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Visual merchandising-display.
    Merchandise presentation: tools and techniques.
  In Section 4 of this course you will cover these topics:
    Media mix.
    Advertising principles: print media.
  In Section 5 of this course you will cover these topics:
    Mechanics of building an ad: print media.
    Advertising principles: broadcast media.
    Mechanics of building an ad: broadcast media.
    Publicity and special events.
    The fashion show.
    Personal selling.
    Synergism in promotion and advertising.





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