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Contemporary Direct Marketing

 

All necessary reference material required to prepare for this course such as recommended reference books and other study material will be available in your student's area. To complete the program you will be required to pass an online exam for all following topics covered in this course.

          Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Direct marketing lists and segmentation.
    Database driven direct marketing.
    Planning the offer.
  In Section 2 of this course you will cover these topics:
    Creative strategies in direct marketing.
    Direct mail and other print media.
    Broadcast and other electronic media.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Telemarketing.
    The internet.
    Customer service and fulfillment.
  In Section 4 of this course you will cover these topics:
    Direct marketing research: survey and experimentation.
  In Section 5 of this course you will cover these topics:
    Regulatory environment: the ethical and legal issues in direct marketing.
    Business-to-business -industrial- direct marketing.
    Direct marketing for nonprofit organizations.
    International direct marketing.



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