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Customer Relationship management

 

All necessary reference material required to prepare for this course such as recommended reference books and other study material will be available in your student's area. To complete the program you will be required to pass an online exam for all following topics covered in this course.

          Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Commerce in the 21st century.
    The case for customer relationship management.
    What is crm?
    E-crm-what's the difference?
  In Section 2 of this course you will cover these topics:
    Understanding the method.
    Get ready: avoiding common barriers.
    Get set: organizing for success.
    Go!developing your crm strategy.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Launching a project.
    Building infrastructure components.
    Understanding the information component.
    Understanding the process component.
  In Section 4 of this course you will cover these topics:
    Understanding the technology component.
    Understanding the people component.
    Managing the project.
    Integrating components.
    Finding the and ldquo;right and rdquo; customers.
  In Section 5 of this course you will cover these topics:
    Delivering the customer offer.
    Evaluating project results.
    Managing quality information as a company asset.
    Designing quality systems for a competitive advantage.
    Customer privacy: seize your opportunity.
    Crm: you got it, right?



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