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Entrepreneurial Management in a Turnaround Environment

 

All necessary reference material required to prepare for this course such as recommended reference books and other study material will be available in your student's area. To complete the program you will be required to pass an online exam for all following topics covered in this course.

          Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Entrepreneurs recognize opportunities
    Create business from opportunity: the economics of one unit
  In Section 2 of this course you will cover these topics:
    What is marketing? analyzing customers and your market
    Developing the right marketing mix
  In Section 3 of this exam you will be evaluated on below listed topics:
    Smart selling and effective customer service
    Tracking fixed and variable costs
  In Section 4 of this course you will cover these topics:
    Using an income statement to guide a business
    Financing strategy: borrow debt or sell equity?
  In Section 5 of this course you will cover these topics:
    Cash flow: the lifeblood of a business
    Choosing legal structures and distribution channels
    Effective leadership: managing resources and employees
    Raising capital: tracking debt and equity on the balance sheet
    Replication and harvesting: cashing in on your brand
    Investing for a secure future



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