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Introduction to Advertising Media

 

All necessary reference material required to prepare for this course such as recommended reference books and other study material will be available in your student's area. To complete the program you will be required to pass an online exam for all following topics covered in this course.

          Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Background of todays advertising
    Roles of advertising
    The advertising spiral and brand planning
  In Section 2 of this course you will cover these topics:
    Target marketing
    The advertising agency, media services, and other services
    The advertisers marketing/advertising operation
  In Section 3 of this exam you will be evaluated on below listed topics:
    Media strategy
    Using television
    Using radio
  In Section 4 of this course you will cover these topics:
    Using newspapers
    Using magazines
    Out-of-home advertising
  In Section 5 of this course you will cover these topics:
    Internet and direct response advertising
    Sales promotion
    Research in advertising
    Creating the message
    The total concept: words and visuals
    Print production
    The television commercial
    The radio commercial
    Trademarks and packaging
    The complete campaign
    International advertising
    Economic, social, and legal effects of advertising



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