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Introduction to Advertising

 

All necessary reference material required to prepare for this course such as recommended reference books and other study material will be available in your student's area. To complete the program you will be required to pass an online exam for all following topics covered in this course.

          Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to advertising
    Advertising and rsquo;s role in marketing
    Advertising and society
  In Section 2 of this course you will cover these topics:
    How advertising works
    The consumer audience
    Strategic research
  In Section 3 of this exam you will be evaluated on below listed topics:
    Strategic planning
    Print and out-of-home media
    Broadcast media
  In Section 4 of this course you will cover these topics:
    Interactive and alternative media
    Media planning and buying
    The creative side and message strategy
  In Section 5 of this course you will cover these topics:
    Copywriting
    Design and production
    Direct response
    Sales promotion, events, and sponsorships
    Public relations
    Special advertising situations
    Evaluation of effectiveness



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