Home > Introduction to Product and Brand Management

Introduction to Product and Brand Management

 

All necessary reference material required to prepare for this course such as recommended reference books and other study material will be available in your student's area. To complete the program you will be required to pass an online exam for all following topics covered in this course.

          Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to product management
    Marketing planning
  In Section 2 of this course you will cover these topics:
    Defining the competitive set
    Category attractiveness analysis
  In Section 3 of this exam you will be evaluated on below listed topics:
    Competitor analysis
    Customer analysis
  In Section 4 of this course you will cover these topics:
    Market potential and sales forecasting
    Developing product strategy
  In Section 5 of this course you will cover these topics:
    New products
    Pricing decisions
    Advertising decisions
    Promotions
    Channel management
    Customer relationship management
    Financial analysis for product management
    Marketing metrics



Educational Process Demo



Fee Reduction Methods
Make an impact in your life today!

  • Institutional Scholarship
    Complete your entire program in $499
  • Credit Transfer
    Reduce your fees using past educational credit
  • Prior Learning
    Get exemptions through your prior work experience .
  • Full Payment Discount
    Pay upfront program fee and get a 14% discount

What's on in MUST:

Support Available Whenever You Need It

Receive 24/7 personal consultation from our enrollment, financial aid, academic advisors, and other support service professionals to make the most of your online program.
Apply to Learn Live Chat Call via Skype Request Callback Request Information

Mustians work at :

Disclaimer:
* The logo, name and Graphics of MUST University and its products and services are the trademarks of MUST University. All other company names, brand names, trademarks and logos mentioned on this website are the property of their respective owners and do not constitute or imply endorsement, sponsorship or recommendation thereof by Must university and do not constitute or imply endorsement, sponsorship or recommendation of Must University by the respective trademark owner.