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Introduction to Public Relations

 

All necessary reference material required to prepare for this course such as recommended reference books and other study material will be available in your student's area. To complete the program you will be required to pass an online exam for all following topics covered in this course.

          Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Martha stewarts rise, fall and resurrection
    The tylenol murders
    Wal-marts war to regain its reputation
    Dress for success: the nba cleans up its image
  In Section 2 of this course you will cover these topics:
    Exxon corporations bad good friday
    Ketchum captured in pay-for play ethical lapse
    Winning a national venue for eminent domain
    Researching a position for alan louis genera
  In Section 3 of this exam you will be evaluated on below listed topics:
    Bagging the elusive exclusive
     60 minutes and the american bankers association
    Employee communication
    Harvard university and lawrence summers
  In Section 4 of this course you will cover these topics:
    The katrina kalamity
    Tobacco wars
    Karen hughes stumbles selling uncle sam
    The raina, inc. news conference
  In Section 5 of this course you will cover these topics:
    Reviving the bryant brand -kobe bryant-
    Wassup jeans
    Wendys finger hoax



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