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New Products Development Management

 

All necessary reference material required to prepare for this course such as recommended reference books and other study material will be available in your student's area. To complete the program you will be required to pass an online exam for all following topics covered in this course.

          Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to new product development.
    New product strategies.
    Proactive new product development process.
  In Section 2 of this course you will cover these topics:
    Market definition and entry strategy.
    Idea generation.
    An overview of the design process.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Customer measurement - a review.
    Perceptual mapping: identification of strategic benefits.
    Customer needs and perceptual mapping: methods and procedures.
  In Section 4 of this course you will cover these topics:
    Strategic product positioning and customer preferences.
    Benefit segmentation and product positioning.
    Estimating sales potential: -what-if- analyses.
  In Section 5 of this course you will cover these topics:
    Designing for quality.
    Integrated design: case examples.
    Advertising and product testing.
    Pretest market forecasting.
    Test marketing.
    Launching the product.
    Managing through life cycle.
    Organizing for innovation.
    Customizing the new-product development process.
    New-product development revisited.



Educational Process Demo



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