Scope of Marketing Manager Profession:

Marketing managers develop and implement plans and strategies for their clients, helping to sell specific products or services. In the advertising executive is not the same as a marketing consultant, because advertising is only one element of the marketing mix. The concept of marketing refers to how a particular product or service is price, packaging, distribution, promotion and sale. In the marketing mix varies depending on the industry, customers and individual products and services. The main job of marketing manager is to inform customers about the best strategies for selling their products or services. Understanding consumer behaviour and that encourages consumers to take desired action, such as the acquisition of certain goods is an important skill for a marketing consultant. The marketing team should be able to identify appropriate target audiences for each product or service, and then reach each audience persuasive message. People skills and the ability to find new ways of positioning and promoting products are necessary.