Scope of Retailer Profession:

Retailers are professional related to Retail trade that includes the sale of goods or merchandise from a fixed location, such as department store or kiosk, or by mail, or in small individual plots for direct consumption by the buyer. Retailing may embrace subordinated services, such as delivery. In the trade, retail trade buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to end users. Retail enterprises are often called shops or stores. Shops are located at the end of the chain. Manufacturing marketers perceive the process of retailing as a necessary part of their overall distribution strategy. Knowledge area useful for this profession includes Customer Service, Marketing Essentials, finance and accounting.